What problem does it solve?
It turns a campaign brief into a practical, ICP-aligned channel mix with a realistic cadence so content teams know exactly where and how often to publish.
Core Features & Use Cases
- Channel selection from ICP watering-holes: Chooses only channels supported by audience signals and brand defaults, avoiding “LinkedIn always works” guessing.
- CampaignType-driven mix: Applies a product-launch/awareness/demand-gen/lifecycle/content matrix to determine owned, earned, and paid distribution patterns.
- Per-channel delivery spec: Produces an assetTypes + frequency + cadence pattern + CTA plan, including video-ready instructions for remotion.
- Sequencing and kill list: Outputs a cross-channel rollout timeline and explicitly lists channels not used with reasons (mismatch, cost, compliance, or voice).
- Downstream handoff readiness: Provides a channel-plan artifact for copywriter, social-content, remotion-orchestrator, and analytics attribution.
Quick Start
Generate a channel plan for a product-launch campaign targeting an ICP identified from prior research, specifying the campaign duration and budget so each channel receives a concrete frequency, cadence, and CTA.