Marketing Competitive Analysis

Analyze competitors from public sources and generate a marketing battlecard and report.

8|3|Updated Mar 9, 2026
One-click install
npx skills add https://github.com/vythanhtra/perplexity-skills --skill marketing-competitive-analysis-vythanhtra
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: Marketing Competitive Analysis
Source: https://github.com/vythanhtra/perplexity-skills/tree/main/marketing-competitive-analysis
Command: npx skills add https://github.com/vythanhtra/perplexity-skills --skill marketing-competitive-analysis-vythanhtra

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams struggle to understand competitors and market dynamics, hindering timely strategic decisions.

Core Features & Use Cases

  • Competitive profiling: summarize competitor offerings, positioning, and messaging.
  • Market landscape: map players, trends, and share of voice.
  • Strategy support: generate actionable recommendations and battlecards for sales enablement.

Quick Start

Provide a concise competitive landscape for a target market and output a summarized report.

Frequently Asked Questions about Marketing Competitive Analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a marketing battlecard for sales enablement?

To generate a marketing battlecard, provide your company name, competitor name, and desired analysis depth. The skill validates public data quality and outputs a concise battlefield-ready summary for sales enablement.

What is competitive intelligence analysis and when do I need it?

Competitive intelligence analysis maps competitor offerings, positioning, and market trends. You need it when launching a new product, evaluating market entrants, or defending against competitive threats in a go-to-market plan.

How do I analyze a competitor's market positioning and messaging?

You analyze market positioning by collecting data from public sources to profile competitor offerings and messaging. This summarizes their strategy and maps players, trends, and share of voice in the market landscape.

Can I use competitive analysis for a new product launch strategy?

Yes, you can use competitive analysis for a new product launch strategy. It evaluates market dynamics and competitive threats, providing actionable recommendations to sharpen your go-to-market plan and market positioning.

What inputs are required to map the competitive landscape and share of voice?

Required inputs include your company name, the competitor name, and the desired analysis depth. The skill uses these to validate data quality and generate a summarized report of the competitive landscape.