marketing-competitor-demand-brief

Evaluate competitor keyword movements and SERP positions to generate response strategy briefs.

1|Updated Jun 22, 2026

Search Tags:#SEO #keyword research #market research #competitor analysis #demand assessment

Ready to run

npx skills add https://github.com/perceptiv-digital/ecommerce-operator-playbooks --skill marketing-competitor-demand-brief

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-competitor-demand-brief
Source: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/tree/main/skills/marketing-competitor-demand-brief
Command: npx skills add https://github.com/perceptiv-digital/ecommerce-operator-playbooks --skill marketing-competitor-demand-brief

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps identify which competitor demand signals are worth responding to, ensuring data-driven decisions in competitive market analysis.

Core Features & Use Cases

Competitor Demand Analysis: Analyze competitor keyword movements and SERP positions.
Decision Rules Application: Apply numeric decision rules and vetoes to assess demand signals.
Output Brief: Generate a detailed brief with prioritized signals, feasibility scores, and response strategies.
Use Case: Run the Skill to understand which competitor actions require a response and develop an action plan.

Quick Start

Run the 'Competitor Demand Brief' play to assess competitor demand signals.

Frequently Asked Questions about marketing-competitor-demand-brief

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I assess competitor demand signals from SERP positions and keyword movements?▼

Assess competitor demand signals by analyzing keyword movements and SERP positions to evaluate feasibility and develop response strategies. This process applies numeric decision rules and vetoes to identify which competitor actions require a response.

What data do I need for e-commerce competitor analysis and demand assessment?▼

E-commerce competitor analysis requires input data from DataForSEO, Google Search Console, and a defined competitor set. These inputs provide the keyword and SERP data needed to generate a prioritized demand brief.

How do I prioritize which competitor keyword movements require a response?▼

Prioritize competitor keyword movements by applying numeric decision rules and vetoes to assess demand signals. This generates an output brief with feasibility scores and response strategies for informed decision-making.

What is the best way to generate a competitor demand brief for SEO market research?▼

Generate a competitor demand brief by running an assessment of competitor keyword movements and SERP positions. The output details prioritized signals, feasibility scores, and targeted response strategies for SEO market research.

Does this competitor demand analysis work with Google Search Console and DataForSEO?▼

Yes, the competitor demand analysis explicitly requires input from DataForSEO and Google Search Console. It uses this combined data to evaluate competitor demand signals and apply decision rules for e-commerce competitive analysis.