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marketing-competitor-profiling

Generates structured competitor profile markdown files from URLs using site scraping and SEO data.

Updated May 26, 2026
Search Tags:#firecrawl#positioning#competitive intelligence#market research#competitor analysis#dataforseo#seo research
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-competitor-profiling-avel123111
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-competitor-profiling
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-competitor-profiling
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-competitor-profiling-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Researching competitors manually means visiting dozens of pages, pulling SEO metrics, and reading reviews, then assembling everything into a comparable format. This Skill automates that research pipeline and produces consistent, side-by-side comparable competitor profile documents. ## Core Features & Use Cases - Automated site scraping: Uses Firecrawl to map and scrape competitor homepages, pricing, features, about, customers, integrations, and changelog pages. - SEO and market intelligence: Pulls domain rank, backlinks, ranked keywords, organic traffic estimates, and competitor overlap via DataForSEO. - Structured output: Saves raw scrape/SEO/review data to dated folders and synthesizes per-competitor markdown profiles plus a cross-competitor summary with comparison table and positioning map. - Use Case: Given five competitor URLs, produce five deep-profile markdown documents with pricing tables, positioning analysis, SEO metrics, review sentiment, and a summary landscape report. ## Quick Start Profile these competitors from their URLs and generate deep profile markdown files with SEO data and a comparison summary.

Frequently Asked Questions about marketing-competitor-profiling

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I research competitors from their URLs automatically?▼

Provide a list of competitor URLs and the skill maps each site with Firecrawl, scrapes key pages like homepage and pricing, pulls SEO metrics from DataForSEO, and synthesizes a structured markdown profile per competitor plus a summary document.

What data sources are used for competitor analysis?▼

The skill uses Firecrawl for scraping competitor websites and review pages like G2 and Capterra, and DataForSEO for domain rank, backlinks, ranked keywords, organic traffic estimates, and competitor overlap data.

What is the difference between quick scan and deep profile?▼

Quick scan scrapes only the homepage and pricing page with basic SEO metrics, producing an abbreviated profile. Deep profile scrapes all key pages plus review sites, runs full backlink and keyword analysis, and produces the complete profile template.

Where are competitor profiles and raw data saved?▼

Profiles are saved as markdown files in a competitor-profiles directory, with raw scrapes, SEO JSON responses, and review data stored under raw/<competitor-slug>/<date> subfolders so snapshots can be audited and compared over time.

What happens if a competitor site blocks scraping?▼

If a Firecrawl scrape returns empty or blocked content, the skill falls back to a browser-based scrape for JavaScript-heavy sites, and uses Firecrawl search to find cached or alternative review sources when review pages are blocked.

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