marketing-copy

Write conversion-focused headlines, CTAs, and landing-page copy aligned with AIDA.

22|6|Updated Mar 10, 2026
One-click install
npx skills add https://github.com/felvieira/claude-skills-fv --skill marketing-copy-felvieira
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-copy
Source: https://github.com/felvieira/claude-skills-fv/tree/main/skills/13-marketing-copy
Command: npx skills add https://github.com/felvieira/claude-skills-fv --skill marketing-copy-felvieira

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketers and product teams struggle to produce consistent, conversion-focused copy across headlines, CTAs, landing pages, microcopy, and onboarding text that matches brand voice.

Core Features & Use Cases

  • Define and maintain a consistent brand voice across all customer touchpoints.
  • Write high-conversion headlines, subheads, CTAs, and microcopy for landing pages and onboarding flows.
  • Structure content using proven frameworks (e.g., AIDA) to guide user action and reduce friction.

Quick Start

Provide a clear conversion-focused copy for a landing page by outlining the target audience, value proposition, and primary CTA.

Frequently Asked Questions about marketing-copy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write conversion-focused landing page copy that drives user action?

Conversion-focused landing page copy requires structuring headlines, subheads, and CTAs using the AIDA framework to guide user action and reduce friction. This approach enforces clear, skimmable, action-oriented outputs aligned with your brand voice.

What is the best way to maintain brand voice consistency across microcopy and onboarding text?

Maintaining brand voice consistency across microcopy and onboarding text involves defining your brand guidelines upfront and applying them uniformly across all customer touchpoints. This ensures messaging consistency throughout the user journey.

Can I use the AIDA framework to structure headlines and CTAs for marketing campaigns?

Yes, you can use the AIDA framework to structure headlines and CTAs for marketing campaigns. It structures content to capture attention, build interest, create desire, and drive action, resulting in high-conversion marketing copy.

How do I create high-conversion headlines and subheads for a new product launch?

Creating high-conversion headlines and subheads requires outlining your target audience and value proposition first. This ensures the marketing copy remains action-oriented, skimmable, and directly aligned with your primary CTA.

Why does my onboarding microcopy feel inconsistent and fail to drive user actions?

Onboarding microcopy feels inconsistent and fails to drive actions when it lacks alignment with established brand guidelines and a proven framework like AIDA. Structuring content with clear, action-oriented copy reduces friction and guides users effectively.

What do I need to provide to generate conversion-ready copy for a landing page?

To generate conversion-ready copy for a landing page, you need to provide a clear outline of your target audience, value proposition, and primary CTA. This inputs ensures the output aligns with your brand voice and conversion goals.