What problem does it solve? Marketing pages and forms often underperform because of unclear value propositions, weak CTAs, missing trust signals, and high-friction forms. This Skill audits any marketing page or form against a structured CRO framework and delivers prioritized, actionable recommendations. ## Core Features & Use Cases - Page Audits: Evaluates homepages, landing pages, pricing pages, feature pages, and blog posts across value proposition clarity, headlines, CTAs, visual hierarchy, trust signals, objection handling, and friction points. - Form Optimization: Provides field-by-field guidance on field count, layout, multi-step flows, error handling, and submit button copy to raise completion rates. - Experiment Ideas: Supplies organized A/B test hypotheses by page type via the references/experiments.md and references/form.md reference files. - Use Case: Share your pricing page URL and ask why visitors are not converting; receive quick wins, high-impact changes, test ideas, and alternative headline and CTA copy. ## Quick Start Ask the assistant to review your landing page or signup form and suggest conversion improvements.