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marketing-demand-acquisition

Calculate blended and per-channel CAC across marketing campaigns.

Updated Aug 23, 2026
Search Tags:#SEO#campaigns#paid-media#CAC#partnerships#demand-gen
One-click install
npx skills add https://github.com/rickydwilson-dcs/claude-skills --skill marketing-demand-acquisition-rickydwilson-dcs
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-demand-acquisition
Source: https://github.com/rickydwilson-dcs/claude-skills/tree/main/skills/marketing-team/marketing-demand-acquisition
Command: npx skills add https://github.com/rickydwilson-dcs/claude-skills --skill marketing-demand-acquisition-rickydwilson-dcs

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill provides frameworks and automation to plan, execute, and optimize demand generation campaigns across paid, organic, and partnerships with CAC analysis.

Core Features & Use Cases

  • Full-Funnel Demand Gen: TOFU/MOFU/BOFU strategies
  • CAC Analysis: Automated blended CAC and channel CAC calculations
  • HubSpot Integration: Tracking, attribution, and workflows

Quick Start

Run the CAC calculator on a campaign dataset and review channel-level CACs.

Frequently Asked Questions about marketing-demand-acquisition

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate CAC across multiple marketing channels?▼

CAC (Customer Acquisition Cost) is calculated by dividing total marketing spend by new customers acquired per channel. This Skill automates blended CAC computation across LinkedIn, Google Ads, SEO, and partnerships, then compares channel-level performance to identify optimization opportunities.

Can I use CAC analysis to optimize paid media and organic campaigns together?▼

Yes. This Skill handles multi-channel campaigns covering paid media, organic search, and partnership channels. It calculates per-channel and blended CAC metrics, enabling you to compare cost efficiency across all demand generation sources and reallocate budget toward highest-performing channels.

Does this work with HubSpot for tracking campaign attribution?▼

Yes. This Skill integrates with HubSpot to track and attribute leads across campaigns, feeding contact and revenue data into CAC calculations. It supports automated workflows and dashboards to monitor attribution and campaign performance in real time.

What's the best way to plan demand generation across TOFU, MOFU, and BOFU stages?▼

Demand generation planning requires funnel-stage strategies aligned with campaign objectives and budget allocation. This Skill provides frameworks for full-funnel demand gen covering awareness, consideration, and decision stages, then uses CAC analysis to optimize spend at each stage.

How do I benchmark my CAC performance against industry standards?▼

This Skill includes automated CAC benchmark reporting to compare your channel and blended costs against performance thresholds. Dashboards surface channel-level benchmarks and generate recommendations to close gaps between actual and target CAC.

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