What problem does it solve?
This Skill helps growth and marketing teams replace scattered acquisition efforts with a structured demand generation system that improves pipeline quality, CAC control, and cross-channel visibility.
Core Features & Use Cases
- Multi-channel acquisition planning: Design and prioritize LinkedIn, Google, and Meta campaigns by funnel stage, audience, and budget.
- SEO and content strategy: Build technical SEO checklists, keyword tiers, on-page optimization plans, and link-building priorities for international growth.
- Attribution and revenue ops: Configure HubSpot tracking, lead scoring, MQL to SQL handoffs, and multi-touch attribution for hybrid PLG and sales-led motions.
- Partnership programs: Structure affiliate, referral, integration, and co-marketing motions with clear tracking and ROI expectations.
- Use case: A Series A SaaS team can use this Skill to plan a $40k monthly acquisition budget, define channel mix by region, validate UTM tracking, and set up an executive dashboard for pipeline performance.
Quick Start
Ask for a complete demand generation plan for a Series A B2B startup, including channel budget allocation, CAC targets, HubSpot workflow setup, and attribution reporting.