marketing-hypothesis-ledger

An immutable marketing hypothesis ledger is an append-only record that logs every marketing action and outcome. It tracks campaign hypotheses by assigning unique H-### IDs, storing action drafts, and validating metrics against a strict whitelist.

To log a marketing action, record it in the ledger to automatically allocate the next H-### ID. The system stores your draft action text at actions/H-###.md and begins tracking the hypothesis maturation lifecycle.

Yes, this hypothesis tracking workflow is designed for multi-channel campaigns and cross-plugin teams. It provides a centralized, append-only ledger to ensure transparent evaluation and learning across all marketing efforts.

The ledger enforces data quality for marketing analytics by validating all logged outcomes against a metric whitelist. It ensures only approved metrics are tracked, providing reliable readiness scores for weekly reviews.

The best way to evaluate marketing hypotheses without losing historical data is using an append-only ledger. This approach prevents modification of past records, ensuring transparent outcome evaluation across all campaigns.