marketing-icp-research

What problem does it solve?

It eliminates guesswork in marketing by producing a clear Ideal Customer Profile (ICP) that defines who to target, what they call the problem, and how they buy—so strategy, copy, SEO, and channel plans align to real buyer language and behaviors.

Core Features & Use Cases

• ICP research and validation: Builds a structured ICP using BrandConfig.audience as a seed and then validates with role, firmographics/demographics, pains, triggers, and objections.
• Vocabulary mining: Extracts exact buyer phrases from review sites and communities (and optionally provided documents) to ground messaging and keyword research.
• Channel-ready outputs: Produces watering holes, an end-to-end buying process, and an Anti-ICP so teams can avoid wasted targeting.
• Optional document parsing with page-aware citations: When local PDFs/DOCX/TXT paths are provided, it extracts text deterministically via the docparser contract for source-grounded pain quotes.

Quick Start

Ask: Generate an ICP for the brand slug "acme-ai" focused on the "workflow-automation" feature using any available audience seed, competitor review links, and uploaded customer interview documents.