marketing-launch-runbook

What problem does it solve?

It solves the chaos of coordinating a multi-channel product launch by turning scattered campaign inputs into a single, executable day-by-day runbook with owners, dependencies, gate checks, and contingencies.

Core Features & Use Cases

• Builds a T-30 to T+30 launch runbook with a clear phase breakdown (build, polish, pre-launch, launch day, amplification, measurement).
• Generates a per-day calendar that includes drops, single-name owners, dependencies, pass/fail gate checks, and explicit contingency paths for failure scenarios.
• Orchestrates launch-day video production by dispatching every video deliverable to a remotion-orchestrator sub-job with channel and composition details.
• Produces operational outputs (runbook.md and runbook.json) that serve as the single source of truth for downstream skill execution and attribution.

Quick Start

Use this skill to generate a full launch runbook for your campaign by providing the campaign plan, positioning, ICP research, and channel plan.