What problem does it solve? Founders and fractional CMOs need a comprehensive, executable marketing plan tailored to a client's actual budget, team, and stage, but building one from scratch is slow and often produces generic output. This Skill produces an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), cross-referenced with a 139-idea marketing library and a 17-section current-state audit rubric. ## Core Features & Use Cases - Three-phase resumable workflow: INIT (research and intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile, verify, publish), with progress saved per client so interrupted sessions resume cleanly. - AARRR-structured 13-section plan: Executive summary, strategic frame, scored current state, five funnel-stage sections, 90-day roadmap, 12-month outlook, marketing operations stack, tactical idea bank, and measurement/RACI appendix. - Budget and funding-stage modeling: Revenue-based and goal-based budget formulas, funding-stage capability unlock tiers, and the 3-3-2-2-2 VC growth benchmark. - Use Case: A fractional CMO starting an engagement with a seed-stage SaaS client runs the skill to produce an investor-ready 12-month marketing roadmap with owner-assigned 90-day moves and explicit open decisions. ## Quick Start Ask the assistant to create a marketing plan for your company or client by providing the client name or domain, for example by invoking the marketing plan workflow with your product's domain.
