marketing-mix-modeling-end-to-end-pipeline

Official

Automate end-to-end Marketing Mix Modeling with advanced analysis tools.

AuthorAradotso
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill solves the problem of building complex Marketing Mix Models (MMM) with advanced features like adstock, saturation, OLS regression, and budget optimization.

Core Features & Use Cases

  • End-to-End MMM Pipeline: Offers a complete MMM workflow from data preprocessing to insights generation.
  • Advanced Analysis Tools: Integrates geometric adstock, Hill saturation, OLS regression, and budget optimization for comprehensive MMM analysis.
  • Use Case: Suitable for marketing professionals looking to optimize marketing spend allocation and calculate channel ROI based on advanced modeling techniques.

Quick Start

Use the marketing-mix-modeling-end-to-end-pipeline skill to analyze marketing spend data and optimize your marketing budget.

Dependency Matrix

Required Modules

pandasnumpystatsmodelsscipymatplotlibseaborn

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: marketing-mix-modeling-end-to-end-pipeline
Download link: https://github.com/Aradotso/marketing-skills/archive/main.zip#marketing-mix-modeling-end-to-end-pipeline

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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