marketing-mix-modeling-pipeline
OfficialAutomate marketing mix modeling and budget optimization with precision.
AuthorAradotso
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill automates the complex process of marketing mix modeling, enabling precise channel budget optimization and incremental revenue measurement.
Core Features & Use Cases
- Marketing Mix Modeling: Provides an end-to-end pipeline for MMM, including adstock, saturation, and OLS regression.
- Budget Optimization: Automatically reallocates budgets to maximize revenue.
- Use Case: For a company with multiple marketing channels, this Skill can help allocate budgets more effectively to boost overall revenue.
Quick Start
Use the marketing-mix-modeling-pipeline skill to build a marketing mix model for your marketing channels using historical data.
Dependency Matrix
Required Modules
pandasnumpystatsmodelsscipyjupytermatplotlibseaborn
Components
scriptsreferencesassets
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: marketing-mix-modeling-pipeline Download link: https://github.com/Aradotso/marketing-skills/archive/main.zip#marketing-mix-modeling-pipeline Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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