What problem does it solve? Founders and fractional CMOs need a comprehensive, client-specific 12-month marketing plan that ties strategy to actual budget, team, and funnel stage, but producing one manually takes weeks and often ends up generic. ## Core Features & Use Cases - Three-phase resumable workflow: INIT (research and intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile and verify), with progress saved per client so interrupted sessions resume cleanly. - 13-section AARRR plan: Executive summary, strategic frame, current state scored against a 17-section rubric, Acquisition, Activation, Retention, Referral, Revenue, 90-day roadmap, 12-month outlook, marketing operations stack, 139-idea tactical bank, and measurement/RACI. - Funding-stage and budget modeling: Maps capability unlocks to pre-seed through Series B tiers and derives budgets via revenue-based or goal-based methods. - Use Case: A fractional CMO starting an engagement with a Series A B2B SaaS runs the skill with the client name, completes the intake, and delivers an 8,000-12,000 word Notion-ready plan with owner-assigned 90-day moves. ## Quick Start Ask the assistant to run the marketing-plan skill for your client or company name and answer the intake questions about funding, team, budget, and channels.
