marketing-plan

Generates a 13-section AARRR-structured 12-month marketing plan as Notion-ready markdown.

Updated Aug 13, 2026
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill marketing-plan-immamdouhaboammar
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-plan
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/marketing-plan
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill marketing-plan-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Founders, fractional CMOs, and marketing consultants need comprehensive, client-specific marketing plans but producing one manually takes weeks. This Skill produces an exhaustive 12-month marketing plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's actual budget, team, stage, and funding milestones. ## Core Features & Use Cases - Three-phase resumable workflow: INIT (research and intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile and verify), with progress saved per client so interrupted sessions resume where they left off. - 13-section plan structure: Executive summary, strategic frame, current state scored against a 17-section rubric, five AARRR sections, 90-day roadmap with owners, 12-month outlook with funding-stage unlocks, marketing operations stack, a 139-idea tactical bank, and measurement/RACI. - Scientific budget planning: Revenue-based (5–40% of ARR) or goal-based budget formulas with blended CAC math and funding-tier capability unlocks from pre-seed through Series B+. - Use Case: A fractional CMO starting an engagement with a Series A B2B SaaS runs the skill, completes structured intake, and delivers a board-ready 8,000–12,000 word plan with owner-assigned moves and explicit open decisions. ## Quick Start Ask the AI to build a marketing plan for your company by providing the client name or domain, for example: run /marketing-plan acme-saas and answer the intake questions about funding, team, budget, and channels.

Frequently Asked Questions about marketing-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a 12-month marketing plan with AI?

Invoke the skill with a client name or domain, then complete the structured intake covering funding state, team, budget, channels, and tooling. The skill walks through INIT, REVIEW, and FINALIZE phases and produces a 13-section AARRR-structured plan as Notion-ready markdown.

What is an AARRR marketing plan structure?

AARRR organizes the plan by funnel stage: Acquisition, Activation, Retention, Referral, and Revenue. Every recommended move is tagged to the stage it impacts, which forces prioritization around the funnel's binding constraint rather than organizing by channel.

Can I resume an interrupted marketing plan session?

Yes. Progress is saved per client in a progress file tracking phase and approved sections. Re-running the skill with the same client slug resumes at the next unfinished section, and finalized plans are never silently overwritten.

Does the marketing plan work for pre-seed startups with no budget?

Yes. The skill applies funding-stage tiers, so pre-seed plans use organic, lifecycle, and ambassador moves only, with paid acquisition deferred until a round closes. It explicitly names what capabilities unlock at each funding milestone.

When should I not use a full marketing plan skill?

Skip it when you need tactical execution for a single channel like email, ads, or SEO — use the channel-specific skill instead. It is also not the right tool when you only want a list of marketing ideas without committing to a sequenced plan.