What problem does it solve? Founders, fractional CMOs, and marketing consultants need comprehensive, client-specific marketing plans but producing one manually takes weeks. This Skill produces an exhaustive 12-month marketing plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's actual budget, team, stage, and funding milestones. ## Core Features & Use Cases - Three-phase resumable workflow: INIT (research and intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile and verify), with progress saved per client so interrupted sessions resume where they left off. - 13-section plan structure: Executive summary, strategic frame, current state scored against a 17-section rubric, five AARRR sections, 90-day roadmap with owners, 12-month outlook with funding-stage unlocks, marketing operations stack, a 139-idea tactical bank, and measurement/RACI. - Scientific budget planning: Revenue-based (5–40% of ARR) or goal-based budget formulas with blended CAC math and funding-tier capability unlocks from pre-seed through Series B+. - Use Case: A fractional CMO starting an engagement with a Series A B2B SaaS runs the skill, completes structured intake, and delivers a board-ready 8,000–12,000 word plan with owner-assigned moves and explicit open decisions. ## Quick Start Ask the AI to build a marketing plan for your company by providing the client name or domain, for example: run /marketing-plan acme-saas and answer the intake questions about funding, team, budget, and channels.