marketing-plan

Run the skill with your client name or domain, then complete the structured intake covering funding state, team, budget, channels, and tooling. It drafts each of 13 AARRR-structured sections for your review and compiles them into a Notion-ready markdown plan.

AARRR organizes every marketing move by funnel stage: Acquisition, Activation, Retention, Referral, and Revenue. Tagging recommendations by stage forces prioritization around the funnel's binding constraint instead of organizing by channel.

Yes. Provide the prior scored audit and its scores are ingested directly into the Current State section without re-scoring. Audit gaps then inform the 90-day roadmap and AARRR section moves.

Yes. It applies funding-stage tiers, so pre-seed plans use organic, lifecycle, and ambassador moves only, and explicitly name what unlocks when the next round closes, such as paid test budgets and first marketing hires.

Progress is saved to a state file after each approved section. Re-running the skill with the same client name resumes at the next unfinished section rather than restarting, and finalized plans are never silently overwritten.

Skip it when you need a tactical document for a single channel such as emails, ads, or SEO, or when you only want marketing ideas without committing to a plan. Channel-specific skills are the right tool for those cases.