marketing-plan

Run /marketing-plan with your client name or domain to start a three-phase workflow: intake and research, interactive section review, and final compilation. The output is a 13-section AARRR-structured markdown plan customized to your budget, team, and funding stage.

AARRR structures the plan by funnel stage: Acquisition, Activation, Retention, Referral, and Revenue. Every recommended move is tagged to a stage, which forces prioritization around the funnel's binding constraint rather than organizing by channel.

Yes. Progress is saved per client in a progress.md state file, so running /marketing-plan with the same client slug resumes at the next unfinished section. Finalized plans are never silently overwritten; you choose to revise, restart, or re-open a section.

Yes. If you already have a scored current-state audit, the skill ingests those scores directly into Section 3 without redoing the work. It notes the scoring date and flags sections where material has shifted since.

Do not use it for single-channel tactical execution like an email sequence or ad campaign; use the channel-specific skill instead. It is also not the right tool when you only want a list of marketing ideas without committing to a full plan.

It offers two defensible methods: revenue-based budgeting at 5-40% of ARR, or goal-based budgeting that reverse-engineers spend from the revenue target using ARPC, CAC, and retention. It also anchors VC-backed plans against the 3-3-2-2-2 growth benchmark.