What problem does it solve? Founders and fractional CMOs need a comprehensive, client-specific marketing plan that ties strategy to actual budget, team, and funding stage, but producing one manually takes weeks and often ends up generic. ## Core Features & Use Cases - Three-phase resumable workflow: INIT (research and intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile and verify), with progress saved per client so interrupted plans resume where they left off. - 13-section AARRR plan: Executive summary, strategic frame, current state scored against a 17-section rubric, Acquisition, Activation, Retention, Referral, Revenue, 90-day roadmap, 12-month outlook, marketing operations stack, 139-idea tactical bank, and measurement/RACI. - Funding-stage and budget rigor: Maps capability unlocks by funding tier, sets budgets via revenue-based or goal-based methods, and anchors growth to the 3-3-2-2-2 VC benchmark. - Use Case: A fractional CMO starting an engagement with a seed-stage SaaS runs the skill to produce an investor-ready 12-month plan customized to the client's real budget, team, and channels. ## Quick Start Ask the assistant to build a marketing plan for your company by providing its name or domain, for example by invoking the marketing-plan skill with your client name.
