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marketing-planner

Generate a marketing/product-context.md file with persona, competition, brand voice, and goals.

345|12|Updated Apr 14, 2026
Search Tags:#planning#branding#context#marketing#go-to-market#persona#competition
One-click install
npx skills add https://github.com/minicoohei/ai-agent-camp --skill marketing-planner
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-planner
Source: https://github.com/minicoohei/ai-agent-camp/tree/main/.claude/skills/marketing-planner
Command: npx skills add https://github.com/minicoohei/ai-agent-camp --skill marketing-planner

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

The Marketing Planner skill helps teams quickly establish a reusable product marketing context that informs messaging, positioning, and go-to-market activities, reducing friction when coordinating multiple marketing skills.

Core Features & Use Cases

  • Context generation: Creates marketing/product-context.md with structured sections (product overview, target audience, personas, competitive landscape, differentiation, goals, and brand voice).
  • Collaborative workflows: Supports Stepwise information gathering to assemble a complete context while aligning with references/context-template.md.
  • Optional outputs: Proposes a channel strategy and content calendar, stored in references and marketing folders, to accelerate GTM planning.

Quick Start

Describe your product and target audience to generate marketing/product-context.md.

Frequently Asked Questions about marketing-planner

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a go-to-market context for product marketing planning?▼

You create a reusable product marketing context file outlining personas, competitive landscape, brand voice, and goals to anchor all go-to-market activities and campaigns.

What is included in a product marketing context document?▼

It includes structured sections for product overview, target audience, personas, competitive landscape, differentiation, goals, and brand voice to align messaging and positioning.

Can I generate a channel strategy and content calendar alongside the marketing context?▼

Yes, the planner proposes a channel strategy and content calendar as optional outputs stored in marketing and references folders to accelerate go-to-market planning.

How do I align multiple marketing skills with a single brand voice and positioning?▼

Align multiple marketing skills by generating a centralized marketing context file defining brand voice, differentiation, and goals, reducing friction when coordinating cross-campaign messaging.

Does this marketing planner require any specific input data or dependencies to start?▼

No dependencies are required; simply describe your product and target audience to generate the initial marketing context document following the standard context template.

When do I need to generate a dedicated marketing context file for my campaigns?▼

Generate a marketing context file when coordinating multiple campaigns or product-marketing activities to ensure consistent messaging, positioning, and competitive differentiation across channels.

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