marketing-planning

Develop marketing strategies and campaign plans using RACE, SOSTAC, and STP frameworks.

1|Updated Mar 9, 2026

Search Tags:#market research #digital marketing #brand positioning #content calendar #campaign strategy #marketing plan

Ready to run

npx skills add https://github.com/docaohieu2808/claude-skills --skill marketing-planning

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-planning
Source: https://github.com/docaohieu2808/claude-skills/tree/main/marketing-planning
Command: npx skills add https://github.com/docaohieu2808/claude-skills --skill marketing-planning

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill streamlines the creation of comprehensive marketing plans, from initial research to actionable campaign blueprints, ensuring strategic alignment and measurable outcomes.

Core Features & Use Cases

Strategic Frameworks: Utilizes RACE, SOSTAC, and STP frameworks for robust planning.
Data-Driven Insights: Integrates with marketing-research for market, competitor, and audience analysis.
Actionable Blueprints: Generates detailed plans including content calendars, channel strategies, and budget allocations.
Use Case: Launching a new product? Use this Skill to define your target audience, craft compelling messaging, select the optimal marketing channels, and outline a phased campaign execution plan.

Quick Start

Use the marketing-planning skill to create a new campaign plan for a product launch.

Frequently Asked Questions about marketing-planning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a data-driven marketing plan using SOSTAC and STP frameworks?▼

Build a data-driven marketing plan by applying SOSTAC and STP frameworks to structure audience segmentation, channel selection, messaging, and budget allocation. This approach integrates market research to generate actionable campaign blueprints with measurable outcomes.

What is the best way to create a content calendar for a product launch campaign?▼

Create a content calendar for a product launch by defining target audiences, crafting compelling messaging, and selecting optimal marketing channels. This process outputs a phased campaign execution plan detailing strategic alignment and budget allocation.

How does market research integrate with campaign strategy development?▼

Market research integrates with campaign strategy development by feeding competitor analysis and audience insights directly into the planning framework. This data-driven approach ensures the resulting marketing initiatives are grounded in established factual market conditions.

Can I use the RACE framework for digital marketing channel selection?▼

Yes, you can use the RACE framework for digital marketing channel selection. It structures the campaign blueprint by mapping audience segmentation and messaging strategies across the customer lifecycle to optimize engagement and measurable outcomes.

Do I need competitor analysis data before generating a marketing strategy?▼

You need competitor analysis data before generating a marketing strategy to ensure data-driven insights and strategic alignment. Integrating this market research allows the planning process to produce accurate audience segmentation and optimal channel selection.

What's included in a comprehensive campaign blueprint for digital marketing?▼

A comprehensive digital marketing campaign blueprint includes audience segmentation, channel selection, messaging, content calendars, and budget allocation. It leverages established frameworks like RACE and SOSTAC to ensure strategic alignment and measurable outcomes.