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marketing-positioning

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Define crisp positioning for GTM success.

Marketing & Sales#messaging#positioning#go-to-market#competitive-analysis#category#icp#downstream-assets
Authorlookatitude
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Positioning is the cornerstone of consistent messaging and effective go-to-market work. This skill helps marketing teams establish a precise ICP, frame the market category, articulate a unique value proposition, and map competitive alternatives so all downstream assets share a single source of truth.

Core Features & Use Cases

  • Define the ICP with firmographic + behavioral signals, trigger events, and the current status quo.
  • Name the market category explicitly to anchor buyer framing and competitive context.
  • List competitive alternatives, including the status quo, not just named vendors.
  • State the unique value as a capability + outcome, supported by evidence.
  • Produce a clear "not-for" list to sharpen targeting and messaging.
  • Output a structured positioning document that downstream teams can reference for site copy, decks, campaigns, and launches.

Quick Start

Generate a positioning document for the current product that captures ICP, category, and unique value, and store it at the runs/positioning/<slug>.md location.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: marketing-positioning
Download link: https://github.com/lookatitude/guild/archive/main.zip#marketing-positioning

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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