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marketing-positioning

Generate a markdown positioning document defining ICP, category, and unique value.

6|Updated Apr 24, 2026
Search Tags:#messaging#positioning#go-to-market#competitive-analysis#category#icp#downstream-assets
One-click install
npx skills add https://github.com/lookatitude/guild --skill marketing-positioning
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-positioning
Source: https://github.com/lookatitude/guild/tree/main/skills/specialists/marketing-positioning
Command: npx skills add https://github.com/lookatitude/guild --skill marketing-positioning

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Positioning is the cornerstone of consistent messaging and effective go-to-market work. This skill helps marketing teams establish a precise ICP, frame the market category, articulate a unique value proposition, and map competitive alternatives so all downstream assets share a single source of truth.

Core Features & Use Cases

  • Define the ICP with firmographic + behavioral signals, trigger events, and the current status quo.
  • Name the market category explicitly to anchor buyer framing and competitive context.
  • List competitive alternatives, including the status quo, not just named vendors.
  • State the unique value as a capability + outcome, supported by evidence.
  • Produce a clear "not-for" list to sharpen targeting and messaging.
  • Output a structured positioning document that downstream teams can reference for site copy, decks, campaigns, and launches.

Quick Start

Generate a positioning document for the current product that captures ICP, category, and unique value, and store it at the runs/positioning/<slug>.md location.

Frequently Asked Questions about marketing-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a positioning statement for a go-to-market plan?▼

A positioning statement aligns your ideal customer profile, market category, and unique value into a single source of truth. It defines the target audience, problem, competitive alternatives, and proof to anchor all downstream marketing assets.

What is the best way to define an ideal customer profile for product launches?▼

Defining an ideal customer profile for product launches requires capturing firmographic and behavioral signals alongside trigger events. This sharpens targeting by explicitly stating who the product is for and who it is not for.

How do I map competitive alternatives when establishing market positioning?▼

Mapping competitive alternatives involves listing named vendors and the status quo to anchor buyer framing. This clarifies your unique value proposition by highlighting what differentiates your product from current solutions.

Does messaging strategy need a market category framework?▼

Messaging strategy requires a market category framework to anchor buyer framing and establish competitive context. Naming the market category explicitly ensures downstream teams share a single source of truth for site copy and campaigns.

When should I revise my positioning before creating downstream marketing assets?▼

You should revise positioning before creating downstream marketing assets whenever messaging becomes inconsistent. Establishing a structured positioning document with sections for unique value and proof prevents fragmented site copy, decks, and campaigns.

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