marketing-positioning

Analyze competitors, identify market gaps, and generate positioning angles for IA operators.

20|15|Updated May 7, 2026
One-click install
npx skills add https://github.com/iamasters-academy/iamasters-os --skill marketing-positioning-iamasters-academy
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-positioning
Source: https://github.com/iamasters-academy/iamasters-os/tree/main/.claude/skills/marketing/marketing-positioning
Command: npx skills add https://github.com/iamasters-academy/iamasters-os --skill marketing-positioning-iamasters-academy

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you construct or refine your positioning as an IA operator, analyzing competitors, identifying market gaps, and proposing positioning angles to choose from.

Core Features & Use Cases

  • Competitor Analysis: Analyze competitors using the tool-firecrawl-scraper.
  • Market Gap Identification: Identify market gaps and propose positioning angles.
  • Positioning Strategy: Generate 3-5 positioning angles and allow the operator to choose one.
  • Output: Outputs the chosen positioning to brand-context/positioning/positioning.md.

Quick Start

Invoke the 'marketing-positioning' skill after 'marketing-brand-voice' or when you feel your message doesn't differentiate enough.

Frequently Asked Questions about marketing-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define market positioning for my IA operator?

To define market positioning for an IA operator, this Skill analyzes competitors, identifies market gaps, and generates 3-5 actionable positioning angles for you to choose from based on your detailed operator input.

What is the best way to identify market gaps and differentiate my brand?

The best way to identify market gaps and differentiate your brand is by scraping competitor data and cross-referencing it against your operator input to generate distinct, actionable positioning angles.

How does competitor analysis work for refining an IA operator's strategy?

Competitor analysis for refining an IA operator's strategy works by using a scraper tool to extract competitor data, which is then evaluated to pinpoint market gaps and propose strategic positioning angles.

What do I need to provide to generate positioning angles for my brand?

You need to provide detailed operator input about your IA operator to generate positioning angles, which the Skill uses to analyze competitors and output the chosen strategy to a positioning markdown file.

When should I start defining my IA operator's positioning strategy?

You should start defining your IA operator's positioning strategy after establishing your brand voice, or whenever you feel your current messaging lacks sufficient competitive differentiation in the market.

Does this market positioning tool require any dependencies to run?

No, this market positioning tool requires no external dependencies to run, though it utilizes a built-in scraper component to execute competitor analysis and generate your final positioning strategy.