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marketing-pr

Plan and execute digital PR campaigns for media coverage and backlinks.

30|5|Updated Mar 6, 2026
Search Tags:#press release#link building#digital pr#media relations#journalist outreach#crisis communications
One-click install
npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-pr
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-pr
Source: https://github.com/gnoviawan/agentic-marketing/tree/main/skills/marketing-pr
Command: npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-pr

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill removes the complexity of planning and executing digital PR so brands can earn media coverage, authoritative backlinks, and improved reputation without guesswork. It centralizes media strategy, outreach, press release writing, crisis response, and performance reporting into actionable deliverables tied to the brand workspace.

Core Features & Use Cases

  • Strategic PR planning: Build SOSTAC-aligned PR strategies, objectives, and campaign briefs grounded in brand files.
  • Media relations & outreach: Create media lists, personalized pitch templates, follow-up cadences, and HARO/Connectively responses for placements.
  • Press releases & media kits: Draft modern releases, assemble downloadable media assets, and maintain a press/newsroom page structure.
  • Digital PR campaigns & research: Run data-driven study playbooks, newsjacking, and backlink opportunity research using agent-browser or web fetch tools.
  • Crisis communications & reputation: Prepare holding statements, AIRR response plans, stakeholder comms, and post-crisis recovery roadmaps.
  • Deliverables & storage: Save structured outputs (strategy, press releases, media lists, crisis plans, performance reports) to ./brands/{brand-slug}/campaigns/pr/.

Quick Start

Ask the skill to audit the brand newsroom and produce a PR campaign brief saved to ./brands/{brand-slug}/campaigns/pr/.

Frequently Asked Questions about marketing-pr

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a press release and pitch template for digital PR outreach?▼

Digital PR outreach requires drafting modern press releases and personalized pitch templates. This Skill generates these deliverables alongside targeted media lists, organizing them within a structured brand campaign directory for journalist outreach.

What is the best way to build a crisis communications plan for a brand website?▼

A crisis communications plan prepares holding statements and stakeholder messaging for brand websites. This Skill produces AIRR response plans and post-crisis recovery roadmaps, auditing live newsroom assets to ensure readiness during reputation management scenarios.

How do I find backlink opportunities and run newsjacking campaigns for media coverage?▼

Backlink opportunities and newsjacking campaigns rely on data-driven research using agent-browser or web fetch tools. This Skill executes digital PR playbooks to identify high-value link building prospects and generate actionable campaign briefs.

Can I use HARO and Connectively responses to earn media coverage and authoritative links?▼

HARO and Connectively responses are effective for earning media coverage and authoritative links. This Skill formulates targeted responses and follow-up cadences for journalist queries, structuring outputs to secure placements and improve brand reputation.

How do I audit a live website newsroom and create a media kit for journalists?▼

Auditing a live website newsroom involves evaluating existing press assets and structural readiness. This Skill reviews newsroom pages and assembles downloadable media kits, maintaining a structured format to support media relations and outreach efforts.

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