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marketing-pricing

Designs SaaS pricing tiers, value metrics, and monetization strategies using research frameworks.

Updated May 26, 2026
Search Tags:#pricing#monetization#freemium#saas#value metric#van westendorp#pricing tiers
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-pricing-avel123111
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-pricing
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-pricing
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-pricing-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what to charge and how to structure plans is one of the hardest product decisions, and guessing leads to underpriced products or stalled growth. This Skill provides structured frameworks for pricing research, tier packaging, and monetization strategy so decisions are grounded in willingness-to-pay data rather than intuition. ## Core Features & Use Cases - Pricing Research Methods: Apply Van Westendorp price sensitivity analysis, MaxDiff feature ranking, and Gabor-Granger surveys to find the optimal price range. - Tier Structure Design: Build Good-Better-Best packaging with feature gating, usage limits, and persona-based differentiation, including freemium vs. free trial decisions and enterprise pricing. - Price Change Strategy: Identify signals for raising prices and choose grandfathering, delayed increase, or plan restructuring approaches. - Use Case: A SaaS founder with a $39/mo flat plan wants to know if they are undercharging. The Skill walks through competitor analysis, value metric selection, and Van Westendorp research, then recommends a three-tier structure with a $49-59 anchor price. ## Quick Start Ask the assistant to help design a pricing structure for your SaaS product, including tier packaging, value metric selection, and willingness-to-pay research.

Frequently Asked Questions about marketing-pricing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose a value metric for SaaS pricing?▼

Choose a value metric by asking whether customers get more value as they use more of that metric. Common options include per user, per usage, per contact, or flat fee, and the right choice scales with customer growth and is hard to game.

How does the Van Westendorp pricing method work?▼

Van Westendorp asks respondents four questions about prices that are too expensive, too cheap, expensive but acceptable, and a bargain. Plotting the cumulative distributions reveals an acceptable price range and an optimal pricing zone between the intersection points.

Should I offer freemium or a free trial?▼

Freemium works when the product has network effects, low marginal cost per free user, and clear upgrade triggers. Free trials fit products needing setup time, higher price points, or B2B buying committees, with 7-30 day durations depending on complexity.

When should I raise my SaaS prices?▼

Raise prices when conversion rates exceed 40%, churn is under 3% monthly, prospects never push back on price, or significant value has been added since the last change. Use grandfathering, delayed announcements, or plan restructuring to manage the transition.

How many pricing tiers should a SaaS product have?▼

Three tiers is the industry standard: an entry tier to remove barriers, a recommended middle tier as the anchor, and a premium tier at 2-3x the middle price. Two tiers suit simple SMB versus enterprise splits, while four or more risks decision paralysis.

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