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marketing-psychology

Apply psychological models to marketing decisions for ethical recommendations.

4|4|Updated Mar 21, 2026
Search Tags:#psychology#marketing strategy#conversion#persuasion#mental models#behavioral science#pricing optimization
One-click install
npx skills add https://github.com/akp-alliance/npx-skills-add-coreyhaines31-marketingskills --skill marketing-psychology-akp-alliance
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/akp-alliance/npx-skills-add-coreyhaines31-marketingskills/tree/main/.claude/skills/marketing-psychology
Command: npx skills add https://github.com/akp-alliance/npx-skills-add-coreyhaines31-marketingskills --skill marketing-psychology-akp-alliance

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you choose and apply psychological and behavioral science principles to understand why people buy and to design marketing that influences decisions more effectively and ethically.

Core Features & Use Cases

  • Model selection for real marketing problems: Map a challenge (e.g., low conversions, pricing confusion, weak trust, churn) to specific mental models like Anchoring, Social Proof, Loss Aversion, Scarcity, and Hick’s Law.
  • Explain the psychology and translate it into actions: For each model, provide the underlying mechanism and concrete marketing applications (positioning, messaging, CTAs, funnels, onboarding, and growth loops).
  • Ethical influence guidance: Emphasize ethical framing and guard against manipulative “fake urgency” while still improving persuasiveness.

Quick Start

Ask the AI: "Use marketing-psychology to diagnose why our SaaS pricing page isn’t converting, and recommend 10 specific changes using anchoring, decoy pricing, social proof, and loss aversion based on our three tiers."

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use mental models to improve marketing conversions?▼

Mental models like Anchoring, Social Proof, and Hick's Law improve marketing conversions by mapping psychological principles to buyer behavior, enabling you to optimize copy, funnels, and pricing decisions ethically. This translates behavioral science into actionable positioning and messaging changes.

What is the best way to apply behavioral science to pricing optimization?▼

Behavioral science optimizes pricing by applying models like Anchoring and decoy pricing to tier structures. This explains buyer behavior and frames offers to improve conversion outcomes, ensuring pricing decisions are grounded in psychological mechanisms rather than guesswork.

How do I diagnose why my SaaS pricing page isn't converting?▼

Diagnose poor SaaS pricing page conversion by evaluating the page against mental models like Loss Aversion, Anchoring, and Social Proof. This identifies psychological friction in the funnel and produces specific, actionable recommendations to reframe tiers and calls to action.

Does applying scarcity and urgency framing in marketing have ethical limitations?▼

Ethical limitations of scarcity and urgency framing arise when marketing crosses into manipulative fake urgency. Ethical influence requires grounding scarcity in truth, using guardrails to frame genuine scarcity honestly while still improving persuasiveness and activation rates.

Can I use psychology to improve onboarding and growth strategy design?▼

Psychology improves onboarding and growth strategy by applying mental models like Hick's Law to reduce friction and feedback loops to drive compounding growth. This maps behavioral principles to activation design, explaining buyer behavior to increase retention and persuasion.

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