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marketing-psychology

Apply psychological mental models to marketing decisions and ethical influence.

6|1|Updated Feb 8, 2026
Search Tags:#pricing#marketing#psychology#persuasion#mental-models#buyer-behavior
One-click install
npx skills add https://github.com/almeidamarcell/claude-code-skills --skill marketing-psychology-almeidamarcell
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/almeidamarcell/claude-code-skills/tree/main/mkt-skills%28not-tested%29/mkt-marketing-psychology
Command: npx skills add https://github.com/almeidamarcell/claude-code-skills --skill marketing-psychology-almeidamarcell

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketers struggle to understand why customers behave as they do and how to apply psychological principles ethically to improve campaigns.

Core Features & Use Cases

  • Foundational mental models (First Principles, Jobs to Be Done, Occam's Razor, etc.) to diagnose customer behavior and design more effective marketing.
  • Behavioral understandings (Mere Exposure, Availability Heuristic, Loss Aversion, Social Proof) to shape messaging, pricing, and onboarding.
  • Ethical persuasion guidelines and practical templates to translate models into campaigns, experiments, and product-market fit.

Quick Start

Describe your marketing context and I will apply relevant mental models to guide your strategy.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply marketing psychology to improve buyer behavior and campaign messaging?▼

Marketing psychology uses mental models like First Principles and Jobs to Be Done to diagnose customer behavior, translating behavioral understandings into structured recommendations for messaging, pricing, and onboarding campaigns.

What's the best way to use mental models for product positioning and pricing strategy?▼

Using mental models for product positioning involves applying behavioral understandings like Mere Exposure and Loss Aversion to design pricing and onboarding flows, providing actionable recommendations and ethical persuasion guidelines for B2B and B2C scenarios.

Can I use persuasion principles ethically across both B2B and B2C growth experiments?▼

Yes, you can apply persuasion principles ethically across B2B and B2C growth experiments by using provided ethical guardrails and practical templates to translate behavioral models into campaigns without manipulating buyers.

Why does understanding customer behavior with the Availability Heuristic improve onboarding?▼

Understanding customer behavior with the Availability Heuristic improves onboarding by revealing how readily accessible information shapes user decisions, allowing you to design onboarding flows that align with natural buyer behavior patterns.

When do I need ethical guardrails for marketing psychology in my growth experiments?▼

You need ethical guardrails for marketing psychology whenever translating behavioral models like Social Proof or Loss Aversion into growth experiments, ensuring persuasion remains ethical and avoids manipulation across product positioning and messaging.

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