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marketing-psychology

Map marketing situations to mental models and generate ethically framed recommendations.

3|Updated Feb 17, 2026
Search Tags:#onboarding#conversion rate#copywriting#persuasion#mental models#marketing psychology#pricing optimization
One-click install
npx skills add https://github.com/BadTechBandit/skills --skill marketing-psychology-badtechbandit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/BadTechBandit/skills/tree/main/marketing-skills-for-agents/skills/marketing-psychology
Command: npx skills add https://github.com/BadTechBandit/skills --skill marketing-psychology-badtechbandit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand why people buy and how to turn psychological principles into better, more effective marketing decisions without relying on guesswork.

Core Features & Use Cases

  • Mental model selection & explanation: Maps your marketing situation to relevant thinking models (e.g., anchoring, loss aversion, social proof) and explains the psychology behind them.
  • Marketing translation into actionable tactics: Converts each model into concrete, ethically framed applications across copy, pricing, onboarding, and conversion flows.
  • Quick diagnosis support: Helps you choose the most suitable models for challenges like low conversions, pricing objections, trust-building, activation, retention, and decision paralysis.

Example use case: You want to increase conversions on a B2B SaaS pricing page with three tiers—use pricing psychology (anchoring, decoy/Good-Better-Best, and loss aversion) plus persuasion framing to produce specific tier and CTA recommendations.

Quick Start

Ask the skill: "Given my product, audience, and funnel stage, which marketing psychology models should I apply and what specific copy or page changes should I make?"

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use marketing psychology mental models to improve my conversion rate?▼

Marketing psychology improves conversion rates by mapping your funnel stage to mental models like loss aversion and social proof, then translating those principles into specific, ethically framed copy and page changes.

What's the best way to optimize pricing page tiers using behavioral psychology?▼

Optimize pricing pages by applying anchoring, decoy effects, and Good-Better-Best tier framing alongside persuasion principles to guide buyer decisions and reduce pricing objections.

Can I diagnose low activation and trust bottlenecks using persuasion mental models?▼

You can diagnose activation and trust bottlenecks by identifying decision paralysis or friction points and selecting named mental models to frame ethically sound, implementation-ready onboarding recommendations.

What marketing psychology principles work best for B2B SaaS copywriting?▼

B2B SaaS copywriting benefits from persuasion framing and mental models like social proof and anchoring to build trust, address objections, and drive activation across conversion flows.

Does this approach require existing product marketing context to generate recommendations?▼

Yes, the process requires first checking for available product marketing context, then mapping your audience and funnel goals to appropriate mental models to produce actionable tactics.

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