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marketing-psychology

Apply evidence-based psychological principles to marketing campaigns and pricing pages.

5|Updated Mar 27, 2026
Search Tags:#marketing#conversion optimization#persuasion#behavioral science#customer behavior#psychological principles
One-click install
npx skills add https://github.com/barkleesanders/claude-code-starter --skill marketing-psychology-barkleesanders
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/barkleesanders/claude-code-starter/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/barkleesanders/claude-code-starter --skill marketing-psychology-barkleesanders

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill solves the gap between academic behavioral science and practical marketing application, helping marketers avoid guesswork and ineffective campaigns by using evidence-based psychological principles to understand why customers make purchasing decisions.

Core Features & Use Cases

  • Curated Mental Model Library: Access 30+ marketing-specific psychological principles (scarcity, social proof, loss aversion, etc.) each with clear explanations and real-world use cases.
  • Ethical Application Guardrails: All recommendations include guidance to avoid manipulative tactics, ensuring persuasive strategies are transparent and customer-centric.
  • Cross-Journey Support: Apply principles across the full customer lifecycle, from awareness-stage copywriting to pricing page optimization, onboarding flow design, and retention campaigns.
  • Use Case Example: A DTC brand struggling with low add-to-cart rates can use this skill to identify relevant principles (like the Endowment Effect and Goal-Gradient Effect) to redesign their product pages and checkout flow.

Quick Start

Ask the marketing-psychology skill to recommend 3 ethical psychological principles to apply to your SaaS pricing page to improve conversion rates for your $29, $79, and $199 monthly tiers.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to improve my SaaS pricing page conversion rates?▼

Applying behavioral science to pricing pages involves using evidence-based psychological principles like loss aversion and social proof to align page design with customer decision-making. This skill provides actionable recommendations to optimize tiered pricing structures and improve conversion rates without specialized psychology training.

What psychological principles can I use to increase DTC add-to-cart rates?▼

Psychological principles like the Endowment Effect and Goal-Gradient Effect can increase DTC add-to-cart rates by reshaping product pages and checkout flows. This skill identifies relevant mental models and delivers ethical, customer-centric strategies to boost engagement and purchasing behavior.

Can I use psychological mental models for B2B onboarding flow design?▼

Psychological mental models can be applied to B2B onboarding flow design to align with how customers make purchasing decisions. This skill supports cross-journey application, offering evidence-based principles to improve customer engagement and retention ethically.

What is the best way to avoid manipulative tactics when using persuasion in marketing campaigns?▼

The best way to avoid manipulative tactics in persuasion marketing is to follow ethical application guardrails. This skill provides transparent, customer-centric behavioral science guidance, ensuring campaigns avoid dark patterns while still improving marketing ROI.

When should I use behavioral science over guesswork for customer retention campaigns?▼

Behavioral science should be used over guesswork for customer retention campaigns when marketing efforts fail to align with actual customer purchasing decisions. This skill bridges the gap between academic behavioral science and practical marketing application to resolve ineffective campaigns.

Does marketing psychology work for both B2B and B2C copywriting?▼

Marketing psychology works for both B2B and B2C copywriting by applying curated mental models like scarcity and social proof. This skill serves marketers and growth teams building campaigns, delivering actionable principles to improve copy effectiveness and conversion rates.

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