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marketing-psychology

Apply psychological models to marketing decisions and produce ethical recommendations.

Updated Apr 6, 2026
Search Tags:#marketing#psychology#conversion optimization#mental models#behavioral science#pricing psychology#ethical persuasion
One-click install
npx skills add https://github.com/daanteijema-beep/ai-gids-platform --skill marketing-psychology-daanteijema-beep
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/daanteijema-beep/ai-gids-platform/tree/main/.agents/skills/marketing-psychology
Command: npx skills add https://github.com/daanteijema-beep/ai-gids-platform --skill marketing-psychology-daanteijema-beep

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you understand why people buy and how to design marketing that influences behavior using validated psychological and behavioral-science models, while keeping the approach ethical.

Core Features & Use Cases

  • Mental-model-driven marketing strategy: Select relevant first-principles, behavioral, persuasion, pricing, and decision models and translate them into marketing actions.
  • Actionable applications by funnel stage: Turn models into concrete recommendations for awareness, consideration, decision, onboarding, and retention contexts.
  • Copy and design guidance rooted in psychology: Improve messaging and user experience using models like social proof, anchoring, loss aversion, defaults, scarcity (ethical use), and friction reduction.

Quick Start

Ask: "Apply marketing psychology to our landing page copy and pricing so we increase conversions for B2B SaaS, and explain the specific models you use for headlines, CTAs, and pricing tiers."

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use behavioral science to improve landing page conversion rates?▼

Behavioral science improves landing page conversion by mapping validated mental models like anchoring, social proof, and friction reduction to your copy and design. This Skill translates those models into concrete, actionable recommendations for headlines, CTAs, and pricing tiers.

What psychological principles work best for pricing and tier positioning?▼

Pricing psychology leverages principles like anchoring and loss aversion to structure tier positioning. This Skill applies these behavioral models to your pricing strategy, producing ethically grounded recommendations that guide customers toward higher-value tiers.

Can I apply mental models to increase user onboarding activation?▼

Mental models like default effects and friction reduction directly increase onboarding activation. This Skill maps specific behavioral science principles to your onboarding context, generating ethically grounded recommendations to drive user activation.

How do I ethically use scarcity and persuasion in marketing copywriting?▼

Ethical persuasion in copywriting uses behavioral models like scarcity and social proof without manipulating the buyer. This Skill maps named mental models to your marketing copy, ensuring recommendations influence behavior ethically across buyer journey stages.

What is the best way to map mental models to different buyer journey stages?▼

Mapping mental models to buyer journey stages involves selecting relevant behavioral and persuasion principles for awareness, consideration, and retention. This Skill translates first-principles and decision models into concrete marketing actions tailored to each funnel stage.

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