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marketing-psychology

Apply psychological principles and mental models to marketing persuasion and conversion.

1|Updated Feb 11, 2026
Search Tags:#persuasion#mental-models#conversion-optimization#consumer-behavior#pricing-psychology#marketing-psychology
One-click install
npx skills add https://github.com/executiveusa/archonx-os --skill marketing-psychology-executiveusa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/executiveusa/archonx-os/tree/main/skills.md/marketingskills-main/marketingskills-main/skills/marketing-psychology
Command: npx skills add https://github.com/executiveusa/archonx-os --skill marketing-psychology-executiveusa

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketers and product teams apply psychological principles and mental models to understand why customers behave the way they do and to design ethical interventions that increase engagement and conversion.

Core Features & Use Cases

  • Curated Mental Models: A catalog of 70+ mental models organized for direct marketing application, from attention and persuasion to pricing and retention.
  • Context-Aware Recommendations: Read product-marketing-context briefs when available to tailor models, messaging, and experiments to a specific product and audience.
  • Actionable Outputs: Explain the psychology, propose concrete copy, pricing, or UX changes, and suggest A/B test hypotheses and implementation steps.
  • Use Case Example: For a SaaS onboarding drop-off, combine Goal-Gradient, Activation Energy, and Zeigarnik to redesign the flow, add progress indicators, and propose three copy variants to test.

Quick Start

Recommend three mental models, specific messaging changes, and two A/B test ideas to increase trial-to-paid conversion for our product, and consult product-marketing-context.md if it exists.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use marketing psychology to improve conversion rates?▼

Marketing psychology applies mental models to buyer cognition and decision-making to design ethical interventions. It delivers prioritized model selections, messaging changes, and A/B test hypotheses to directly improve product positioning, pricing, and onboarding conversion.

What mental models help increase trial-to-paid SaaS conversion?▼

Mental models like Goal-Gradient, Activation Energy, and Zeigarnik help increase trial-to-paid SaaS conversion. They redesign onboarding flows by adding progress indicators and proposing specific copy variants to test, reducing user drop-off through behavioral science.

How do I apply pricing psychology to my product marketing?▼

Pricing psychology is applied by selecting relevant mental models and generating implementation-ready pricing frameworks. These behavioral science principles align your pricing strategy with consumer decision-making to optimize how buyers perceive and react to offers.

Can I get A/B test ideas based on consumer behavior?▼

Yes, you receive A/B test ideas based on consumer behavior by applying psychological principles. The Skill outputs concrete experiment designs and implementation steps tailored to your context, ensuring tests measure actual buyer cognition and decision-making outcomes.

Does this approach require a product-marketing-context brief?▼

No, a product-marketing-context brief is optional. The Skill accepts these briefs when available to tailor recommendations, but it can still propose prioritized mental models, ethical guidance, and messaging changes for campaigns without prior context documentation.

When should I avoid using behavioral science for campaign design?▼

You should avoid using behavioral science for campaign design when buyer cognition is irrelevant to the desired outcome, or when ethical guidance cannot be followed. It works best where decision-making determines results, not for purely structural or technical issues.

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