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marketing-psychology

Apply behavioral science frameworks to audit marketing messaging and produce prioritized copy rewrites.

30|5|Updated Mar 6, 2026
Search Tags:#onboarding#audit#copywriting#cognitive-bias#behavioral-science#conversion-optimization#pricing-psychology
One-click install
npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-psychology-gnoviawan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/gnoviawan/agentic-marketing/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-psychology-gnoviawan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Applies behavioral science, cognitive biases, and persuasion principles to diagnose and improve marketing messaging, pricing, onboarding, and conversion so brands get more predictable behavior from customers without resorting to manipulative tactics.

Core Features & Use Cases

  • Diagnostic Audits: Step-by-step psychological audits of landing pages, pricing pages, emails, ads, and onboarding flows that identify the highest-leverage persuasion gaps.
  • Copy-Ready Recommendations: Specific, before-and-after copy rewrites and hook formulations grounded in cognitive biases and JTBD research.
  • Pricing & Behavioral Design: Pricing architecture, anchoring, decoys, and nudges to improve perceived value and reduce churn.
  • Channel Guidance & Templates: Channel-specific tactics for paid ads, email sequences, landing pages, and onboarding funnels with example frameworks (AIDA, PAS, Hook).
  • Ethics & Guardrails: Explicit rules to avoid dark patterns and ensure persuasion techniques serve customer interests.
  • Reference Library: Deep dives into 15+ cognitive biases, influence principles, and worked examples for operational use.

Quick Start

Audit the landing page at https://example.com for persuasion gaps against the brand context and return the top three prioritized fixes with before-and-after copy examples.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use behavioral science to audit a landing page for conversion gaps?▼

A behavioral science landing page audit maps Jobs-to-Be-Done and cognitive biases against current messaging to identify friction, then delivers prioritized, evidence-grounded interventions and before-and-after copy rewrites.

What is pricing psychology and how does it improve perceived value?▼

Pricing psychology uses behavioral architecture like anchoring and decoys to structure offers. This improves perceived value and reduces churn by aligning pricing presentation with customer decision-making.

How do I write ad copy using cognitive bias frameworks?▼

Write ad copy using cognitive bias frameworks by applying AIDA, PAS, and Hook models to map relevant biases to customer Jobs-to-Be-Done, generating prioritized before-and-after hook formulations.

Does this approach to persuasion avoid dark patterns?▼

Yes, this persuasion approach avoids dark patterns by applying explicit ethical guardrails to cognitive bias interventions, ensuring behavioral nudges serve customer interests without manipulative tactics.

Can I diagnose onboarding flow drop-off using cognitive bias frameworks?▼

Yes, you can diagnose onboarding flow drop-off using cognitive bias frameworks to map user Jobs-to-Be-Done, identify psychological friction, and produce prioritized copy rewrites and behavioral nudges.

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