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marketing-psychology

Apply behavioral psychology and cognitive bias principles to marketing performance gaps.

Updated Jun 27, 2026
Search Tags:#copywriting#pricing strategy#conversion optimization#persuasion#behavioral science#cognitive biases#marketing psychology
One-click install
npx skills add https://github.com/JDMAXilius/Brand-building --skill marketing-psychology-jdmaxilius
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/JDMAXilius/Brand-building/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/JDMAXilius/Brand-building --skill marketing-psychology-jdmaxilius

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

This Skill eliminates the guesswork of applying psychological principles to marketing, addressing low conversion rates, ineffective pricing strategies, unpersuasive copy, and poorly performing campaigns by providing evidence-based, actionable frameworks and diagnostic tools.

Core Features & Use Cases

  • 70+ Organized Mental Models: Categorized behavioral psychology principles for buyer decision-making, persuasion, pricing, UX design, and growth, each with clear definitions and real-world marketing applications.
  • Diagnostic Workflows: Step-by-step frameworks to identify behavioral barriers (e.g., choice paralysis, trust deficits) in marketing assets and match them to relevant, high-impact psychological principles.
  • Automation Scripts: Three Python tools to audit marketing copy for Cialdini's persuasion principles, identify missing cognitive biases, and analyze pricing page structure for psychological optimization.
  • Use Case Example: A SaaS marketer with a pricing page that has high drop-off at the plan selection step can use the skill to diagnose missing decoy effect and anchoring principles, implement a 3-tier pricing structure with a highlighted middle tier, and run the pricing analyzer script to validate improvements.

Quick Start

Use the marketing-psychology skill to audit your current pricing page for missing psychological optimization principles and get 3 specific, actionable improvements to increase conversion rates.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use cognitive biases to fix low conversion rates on my pricing page?▼

Use diagnostic workflows to identify missing cognitive biases like anchoring or the decoy effect on your pricing page, then apply a 3-tier structure with a highlighted middle tier and validate improvements using the included Python pricing analyzer script.

What behavioral psychology principles improve unpersuasive marketing copy?▼

Cialdini's persuasion principles and 70+ organized mental models improve unpersuasive marketing copy by mapping behavioral barriers to specific psychological triggers, validated through an included Python script that audits copy for missing persuasion elements.

Can I audit my email campaigns for missing persuasion principles automatically?▼

Yes, you can automatically audit email campaigns using the included Python automation scripts, which scan marketing assets to identify missing cognitive biases and evaluate alignment with Cialdini's persuasion principles for conversion optimization.

How do I diagnose behavioral barriers causing choice paralysis in my marketing assets?▼

Diagnose behavioral barriers causing choice paralysis by applying the skill's step-by-step diagnostic workflows, which identify specific psychological friction points in marketing assets and match them to high-impact behavioral science principles for resolution.

Does this approach work for both B2B and B2C churn reduction?▼

This approach supports both B2B and B2C churn reduction by applying behavioral psychology principles to landing pages, ad creatives, and email campaigns, resolving common marketing performance gaps like trust deficits and ineffective pricing strategies across both models.

What is the best way to apply mental models for landing page optimization?▼

Apply mental models for landing page optimization by leveraging categorized behavioral psychology frameworks and implementation playbooks with before/after examples, systematically resolving buyer decision-making barriers and UX design friction to increase conversions.

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