skills.rest
jonathanmaimon-persado
jonathanmaimon-persadoCOMMUNITY
Explore all skills by this author →
GitHub

marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Feb 16, 2026
Search Tags:#marketing#conversion optimization#persuasion#mental models#behavioral science#customer psychology#pricing psychology
One-click install
npx skills add https://github.com/jonathanmaimon-persado/persadopmm --skill marketing-psychology-jonathanmaimon-persado
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/jonathanmaimon-persado/persadopmm/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/jonathanmaimon-persado/persadopmm --skill marketing-psychology-jonathanmaimon-persado

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Helps you understand why people buy and how to design marketing decisions using psychology, mental models, and behavioral science so you can improve conversions, messaging, and growth ethically.

Core Features & Use Cases

  • Buyer & decision psychology: Diagnose common belief, bias, and decision-process issues (e.g., confirmation bias, availability heuristic, status-quo bias) and translate them into messaging and experience improvements.
  • Behavioral influence & persuasion: Select appropriate, ethical persuasion levers (e.g., reciprocity, commitment & consistency, authority, scarcity/urgency when genuine).
  • Marketing execution templates: Map challenges like low conversions, price objections, churn risk, and decision paralysis to relevant models and concrete implementation ideas.

Quick Start

Use the marketing-psychology skill when you need to explain a buyer’s behavior or choose the most relevant psychological lever for a specific marketing challenge.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use behavioral science to improve low conversion rates?▼

To improve low conversion rates, behavioral science diagnoses decision-process issues like status-quo bias and decision paralysis, then maps them to relevant mental models and concrete messaging improvements to influence buyer behavior.

What psychological principles can I apply to overcome customer price objections?▼

Psychological principles like confirmation bias and the availability heuristic help diagnose price objections, translating these mental models into specific pricing psychology adjustments and ethical persuasion levers for your marketing strategy.

How does persuasion work in marketing without being manipulative?▼

Persuasion in marketing works ethically by selecting genuine behavioral levers like reciprocity, commitment, and authority to influence buyers, ensuring messaging aligns with actual product value rather than exploiting cognitive biases.

When should I apply mental models to my customer onboarding and retention funnels?▼

Apply mental models to customer onboarding and retention funnels when diagnosing churn risk or decision paralysis, using behavioral science to select appropriate psychological principles that improve the user journey stage.

Can I use customer psychology to fix decision paralysis in my product marketing?▼

Yes, customer psychology addresses decision paralysis by identifying cognitive biases affecting the buyer and translating those insights into actionable, specific marketing applications that guide users toward confident purchasing decisions.

Related Skills

Explore More Marketing & Sales Skills→
h4vzzh4vzz
33

content-strategy

Generate a B2B content strategy with editorial calendars and measurement frameworks.

Community
Advanced
AWS-EducateAWS-Educate

popup-cro

Design popups, modals, and banners for conversion rate improvement.

Official
Advanced
tutur3ututur3u
53

marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Official
Basic
GPTtangGPTtang
4

marketing-psychology

Apply psychological principles and mental models to marketing strategy and campaign design.

Community
Intermediate