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marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Feb 14, 2026
Search Tags:#marketing#psychology#persuasion#decision-making#mental-models#behavioral-science#consumer-behavior
One-click install
npx skills add https://github.com/kevosco/marketingskills --skill marketing-psychology-kevosco
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/kevosco/marketingskills/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/kevosco/marketingskills --skill marketing-psychology-kevosco

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Translates psychological principles and mental models into practical marketing guidance, helping marketers understand why people buy and how to influence behavior ethically.

Core Features & Use Cases

  • 70+ mental models organized for marketing application, spanning foundational thinking, buyer psychology, persuasion, pricing, design, and growth.
  • Actionable prompts and frameworks to diagnose customer behavior and craft effective campaigns.
  • Real-world use cases across messaging, offers, pricing, optimization, and growth strategy.

Quick Start

Provide your product context or marketing goal and I will map the most relevant mental models to your task.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply psychology to marketing decisions for better conversion?▼

To apply psychology to marketing decisions, use a structured catalog of 70+ mental models spanning buyer psychology, persuasion, and pricing framing to ethically influence consumer behavior and optimize conversions across channels.

What mental models help with pricing framing and value proposition design?▼

Mental models for pricing framing and value proposition design include behavioral science principles categorized under buyer psychology, persuasion, and foundational thinking, helping you diagnose customer behavior and craft effective offers.

How do I use behavioral science to improve product messaging and copywriting?▼

Improve product messaging and copywriting by mapping psychological principles and mental models to your specific product context, providing actionable prompts and frameworks to diagnose why people buy and structure campaigns.

Can I use consumer behavior mental models for growth strategy and optimization?▼

Yes, you can use consumer behavior mental models for growth strategy and conversion optimization, as the framework provides real-world use cases across messaging, offers, pricing, and growth strategy deployment.

What are the ethical guidelines for using persuasion in marketing campaigns?▼

Ethical guidelines for using persuasion in marketing campaigns are built into the mental models catalog, ensuring you understand how to influence behavior ethically while designing offers and optimizing conversions across channels.

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