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marketing-psychology

Apply psychological mental models to marketing tasks for ethical implementation.

Updated Apr 11, 2026
Search Tags:#onboarding#pricing#marketing#psychology#copywriting#persuasion#mental-models
One-click install
npx skills add https://github.com/krmorantte/marketing --skill marketing-psychology-krmorantte
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/krmorantte/marketing/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/krmorantte/marketing --skill marketing-psychology-krmorantte

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams struggle to consistently apply behavioral science across campaigns; this skill provides a structured framework of mental models to inform decisions and improve outcomes.

Core Features & Use Cases

  • Identify relevant mental models for a given marketing context (copywriting, onboarding, pricing, pricing psychology, social proof, scarcity, etc.)
  • Explain the psychology behind each model and provide concrete marketing applications
  • Guide ethical, user-centered implementation and measurement to avoid manipulation

Quick Start

Provide a concise plan applying psychological models to a marketing task, with concrete steps and brief rationale.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply psychology to marketing copywriting and onboarding flows?▼

Apply psychology to marketing copywriting and onboarding by identifying relevant mental models, understanding the behavioral science behind them, and implementing structured frameworks to guide user decisions and improve campaign outcomes.

What mental models improve pricing psychology and social proof in marketing?▼

Mental models for pricing psychology and social proof provide structured frameworks to influence user behavior ethically, explaining the psychological principles behind scarcity and pricing strategies to improve product marketing decisions.

How does behavioral science fit into a product marketing strategy?▼

Behavioral science fits into product marketing by offering mental models that inform smarter decisions across copywriting, pricing, and onboarding, ensuring messaging aligns with how users actually think and make choices.

Can I use mental models to set pricing without manipulating users?▼

You can use mental models for pricing ethically by following user-centered implementation guidelines that explain the psychology behind pricing strategies while actively avoiding manipulative practices in your marketing.

What's the best way to structure a marketing campaign using persuasion principles?▼

The best way to structure a campaign using persuasion principles is to map specific psychological models to your marketing context, explain the rationale for each, and apply them through concrete, measurable steps.

When should I avoid using scarcity and social proof in marketing?▼

You should avoid using scarcity and social proof when ethical implementation is not possible, as these psychological models can become manipulative if applied without user-centered guidelines and proper measurement of their impact.

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