What problem does it solve? Marketers often know dozens of psychological principles but struggle to choose which ones actually apply to a specific conversion problem. This Skill turns behavioral science into a disciplined selection process, scoring each mental model for leverage, fit, speed, and ethical safety before recommending it. ## Core Features & Use Cases - PLFS Scoring System: Every recommended model is scored on Behavioral Leverage, Context Fit, Implementation Ease, Speed to Signal, and Ethical Safety, producing a -5 to +15 priority score. - Journey-Based Model Mapping: Models are organized by funnel stage (awareness, consideration, decision, retention) so recommendations match where users actually hesitate. - Ethical Guardrails: Hard rules reject dark patterns, false scarcity, and hidden defaults, and any model scoring at or below zero is never recommended. - Use Case: A SaaS team with low pricing-page conversions asks for help. The Skill identifies plan selection as the target behavior, scores candidates like Paradox of Choice and Anchoring, and returns the top 3 models with implementation steps, test ideas, and ethical notes. ## Quick Start Ask the AI to apply marketing psychology to improve conversions on your pricing page and recommend the highest-scoring mental models with implementation steps.
