marketing-psychology

Apply psychological models to marketing copy, pricing, and onboarding decisions.

Updated Aug 27, 2026

Search Tags:#onboarding #pricing #marketing #psychology #copywriting #persuasion #mental-models

Ready to run

npx skills add https://github.com/mia-ppp/marketting-skillsv2 --skill marketing-psychology-mia-ppp

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/mia-ppp/marketting-skillsv2/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/mia-ppp/marketting-skillsv2 --skill marketing-psychology-mia-ppp

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often struggle to translate abstract psychological principles into practical, actionable guidance that improves conversions, messaging, and pricing decisions.

Core Features & Use Cases

Identify applicable mental models for marketing strategy, copy, pricing, onboarding, and experiments; explain the psychology behind each model; and provide concrete, ethical applications.
Offer structured guidance for applying models across channels (landing pages, emails, ads) and stages (awareness, consideration, decision).
Provide example-driven workflows that you can customize to your product and audience.

Quick Start

Analyze a landing page and rewrite the hero section using scarcity, social proof, and a strong value proposition.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply psychological principles to marketing copywriting and pricing strategy?▼

You apply psychological principles by identifying relevant mental models like scarcity or loss aversion, then using them to generate concrete, ethical applications for your marketing copywriting and pricing strategy across landing pages, emails, and ads.

What mental models can I use to improve user onboarding flows and conversions?▼

Mental models such as social proof, scarcity, and loss aversion can be applied to user onboarding flows to guide user decisions, providing structured psychological guidance that improves conversions and messaging ethically.

How do I rewrite a landing page hero section using persuasion and psychology?▼

To rewrite a landing page hero section using persuasion, you apply models like scarcity, social proof, and a strong value proposition to structure the messaging, resulting in copy that drives higher awareness and decision-stage conversions.

Does this approach to marketing psychology work across different channels like emails and ads?▼

Yes, this approach works across different channels by offering structured guidance for applying mental models to landing pages, emails, and ads, adapting psychological applications to each channel's specific awareness, consideration, and decision stages.

When should I avoid using persuasion and mental models in marketing campaigns?▼

You should avoid using persuasion and mental models when ethical considerations conflict with the campaign goals, as the approach strictly requires delivering concrete, ethical applications rather than exploiting cognitive biases.

What is the best way to translate abstract mental models into actionable marketing experiments?▼

The best way to translate abstract mental models into actionable marketing experiments is to use example-driven workflows that identify the psychology behind each model and customize applications to your specific product and audience.