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marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Apr 13, 2026
Search Tags:#marketing#psychology#persuasion#decision-making#cognitive-bias#mental-models#consumer-behavior
One-click install
npx skills add https://github.com/mmenigma/ClaudeAI --skill marketing-psychology-mmenigma
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/mmenigma/ClaudeAI/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/mmenigma/ClaudeAI --skill marketing-psychology-mmenigma

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Apply psychological principles, mental models, and behavioral science to understand and influence how customers think, decide, and behave in marketing contexts, improving clarity, persuasion, and ethical impact.

Core Features & Use Cases

  • Identify applicable mental models for a given marketing scenario (pricing, messaging, onboarding, and campaigns).
  • Provide practical, ethically grounded guidance and copy-ready strategies grounded in behavioral science.
  • Support multi-step workflows from insight to execution, including onboarding, pricing, and content optimization.

Quick Start

Analyze a landing page and suggest 3 ethical psychological tweaks to improve conversions.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply cognitive bias and mental models to marketing copywriting?▼

Marketing psychology applies cognitive bias and mental models to copywriting by identifying applicable behavioral science principles, generating actionable ethically grounded strategies, and structuring campaign messaging to influence consumer decisions.

What psychological tweaks improve landing page conversions ethically?▼

Psychological tweaks for landing pages involve applying structured mental model taxonomies to identify decision-making barriers, then implementing ethically grounded adjustments to messaging and onboarding flows to improve conversion clarity.

How does behavioral science influence pricing strategy and consumer behavior?▼

Behavioral science influences pricing strategy by mapping cognitive biases to consumer behavior, providing structured mental models that guide pricing decisions, and generating actionable recommendations grounded in psychological principles.

Can I use mental models for onboarding and product launch campaigns?▼

Mental models support onboarding and product launch campaigns by analyzing consumer decision-making contexts, applying relevant psychological principles across multi-step workflows, and generating copy-ready messaging with ethical guardrails.

What is the best way to structure persuasion techniques in campaign messaging?▼

The best way to structure persuasion in campaign messaging uses a taxonomy of mental models to map psychological principles to specific marketing scenarios, ensuring recommendations remain actionable and ethically grounded throughout multi-step workflows.

Are there ethical guardrails when applying psychology to marketing decisions?▼

Ethical guardrails constrain psychology in marketing decisions by requiring structured taxonomies of mental models to provide practical guidance that influences consumer behavior transparently, avoiding manipulative tactics in copywriting and pricing.

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