marketing-psychology

Apply psychological mental models to marketing tactics for customer decision-making.

Updated Mar 30, 2026
One-click install
npx skills add https://github.com/omeragaakbas/zoyare --skill marketing-psychology-omeragaakbas
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/omeragaakbas/zoyare/tree/main/.claude/skills/marketing-psychology
Command: npx skills add https://github.com/omeragaakbas/zoyare --skill marketing-psychology-omeragaakbas

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketers and product teams understand why customers make decisions and apply psychological principles and mental models to increase persuasion, improve conversions, and design ethically effective marketing experiences.

Core Features & Use Cases

  • Comprehensive Mental-Model Taxonomy: Maps foundational thinking models, cognitive biases, persuasion principles, pricing psychology, design patterns, and growth frameworks to marketing problems.
  • Context-Aware Recommendations: Instructs agents to check for product-marketing-context files and tailor mental models and implementations to the specific product and audience.
  • Practical Implementation Guidance: Provides tactical marketing applications (pricing pages, onboarding, copy, social proof, scarcity), ethical considerations, and pointers to related skills for experiments and optimization.

Quick Start

Analyze my product marketing context and recommend three psychological tactics (with brief implementation steps) to increase conversions on the pricing page.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to increase conversion rates on my pricing page?

Apply behavioral science to increase conversion rates by mapping cognitive biases and mental models to specific pricing page elements. This provides tactical implementation steps for pricing psychology, copywriting, and social proof to ethically influence customer decision-making.

What psychological tactics work best for B2B onboarding and campaign strategy?

Psychological tactics for B2B onboarding and campaign strategy use persuasion principles and mental models tailored to your product context. The approach analyzes customer decision-making drivers and maps them to concrete marketing tactics across both B2B and B2C scenarios.

How does mapping cognitive biases to marketing tactics improve persuasion?

Mapping cognitive biases to marketing tactics improves persuasion by aligning your messaging with natural decision-making patterns. A mental-model taxonomy connects foundational thinking models to specific conversion optimization problems, ensuring ethically effective marketing experiences.

Can I get context-aware psychological recommendations for my specific product audience?

You can get context-aware psychological recommendations by providing product-marketing-context files. The system checks for these files to tailor mental models and implementation guidance directly to your specific product, audience, and marketing scenario.

What is the best way to ethically implement scarcity and social proof in marketing?

The best way to ethically implement scarcity and social proof is through structured mental-model application. This approach provides tactical marketing applications while explicitly checking ethical considerations and suggesting experiment handoffs for validation.

Do I need product-marketing-context files to use marketing psychology effectively?

Product-marketing-context files are recommended to use marketing psychology effectively. While foundational mental models apply broadly, these context files allow the system to tailor cognitive bias recommendations and concrete tactics to your specific product and audience.