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marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Aug 23, 2026
Search Tags:#marketing#psychology#ethics#copywriting#persuasion#mental-models#behavioral-science
One-click install
npx skills add https://github.com/program-the-brain-not-the-heartbeat/dotfiles --skill marketing-psychology-program-the-brain-not-the-heartbeat
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/program-the-brain-not-the-heartbeat/dotfiles/tree/main/config/claude/skills/marketing-psychology
Command: npx skills add https://github.com/program-the-brain-not-the-heartbeat/dotfiles --skill marketing-psychology-program-the-brain-not-the-heartbeat

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketers need a structured way to translate psychological insights and mental models into clear, ethical marketing strategies that improve engagement, persuasion, and conversions.

Core Features & Use Cases

  • Foundational thinking models (e.g., First Principles, Jobs to Be Done, Circle of Competence) mapped to marketing problems and messaging.
  • Buyer psychology and persuasion frameworks (loss aversion, social proof, scarcity, commitment/consistency) with concrete copy and campaign examples.
  • Pricing psychology, framing and anchoring techniques to communicate value across pricing tiers.
  • Onboarding and activation guidance grounded in behavioral science to boost early adoption and retention.
  • Quick reference and structured prompts to guide ethical experimentation and cross-skill collaboration.

Quick Start

Describe the top one psychological model applicable to your current marketing challenge and outline a concrete, ethical plan to apply it to copy, pricing, or onboarding.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to marketing copywriting?▼

Behavioral science improves marketing copywriting by mapping mental models like loss aversion and social proof to messaging decisions, creating persuasive campaigns that drive conversions while maintaining ethical standards.

What is the best way to use mental models for marketing strategy?▼

Mental models like First Principles and Jobs to Be Done guide marketing strategy by breaking down buyer psychology, helping you frame product messaging and map persuasion frameworks directly to targeted audience behaviors.

How does pricing psychology work for different product tiers?▼

Pricing psychology works by applying framing and anchoring techniques to communicate value across tiers, structuring price presentations so buyers perceive higher-tier options as more valuable through behavioral science principles.

Can I use behavioral science to improve user onboarding and retention?▼

You can use behavioral science to improve onboarding by grounding activation flows in psychological principles, structuring early user interactions to boost immediate adoption and long-term retention through guided behavioral cues.

When should I avoid using persuasion frameworks in marketing?▼

Avoid using persuasion frameworks when they conflict with ethical marketing guidelines, as techniques like scarcity or commitment must be applied transparently to prevent manipulative practices and maintain consumer trust.

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