What problem does it solve?
Marketers often lack structured guidance for integrating psychological principles and mental models into campaigns. This Skill provides a curated collection of models and practical applications to improve messaging, pricing, and user behavior ethically.
Core Features & Use Cases
- Access 70+ mental models organized for marketing use, including foundational thinking models (First Principles, Jobs to Be Done, Inversion, Occam's Razor, Pareto, etc.), buyer psychology, persuasion techniques, pricing psychology, and design/delivery frameworks.
- Apply models to real-world scenarios such as messaging optimization, pricing strategy, onboarding, conversion rate optimization, and retention.
- Use with contextual product information (e.g.,
.claude/product-marketing-context.md if present) to tailor recommendations to your product and audience.
Quick Start
Describe a marketing objective and I will map the most relevant mental models and ethical tactics to drive it.