marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Feb 28, 2026
One-click install
npx skills add https://github.com/raphaelmans/agent-skills --skill marketing-psychology-raphaelmans
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/raphaelmans/agent-skills/tree/main/marketing-psychology
Command: npx skills add https://github.com/raphaelmans/agent-skills --skill marketing-psychology-raphaelmans

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketers often lack structured guidance for integrating psychological principles and mental models into campaigns. This Skill provides a curated collection of models and practical applications to improve messaging, pricing, and user behavior ethically.

Core Features & Use Cases

  • Access 70+ mental models organized for marketing use, including foundational thinking models (First Principles, Jobs to Be Done, Inversion, Occam's Razor, Pareto, etc.), buyer psychology, persuasion techniques, pricing psychology, and design/delivery frameworks.
  • Apply models to real-world scenarios such as messaging optimization, pricing strategy, onboarding, conversion rate optimization, and retention.
  • Use with contextual product information (e.g., .claude/product-marketing-context.md if present) to tailor recommendations to your product and audience.

Quick Start

Describe a marketing objective and I will map the most relevant mental models and ethical tactics to drive it.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply mental models to marketing decisions like messaging and pricing?

To apply mental models to marketing decisions, you provide a marketing objective and contextual product data. The system then maps relevant psychological principles and ethical tactics to optimize your messaging, pricing strategy, and user onboarding.

What psychological principles can improve my conversion rate optimization?

Psychological principles for conversion rate optimization include buyer psychology, persuasion techniques, and design frameworks. These mental models are applied ethically to campaigns and funnels to structure user behavior and improve conversion rates.

How does behavioral science influence consumer behavior in marketing funnels?

Behavioral science influences consumer behavior in marketing funnels by codifying foundational thinking models like First Principles and Jobs to Be Done. This structures messaging, pricing, and user experience to align with psychological triggers.

Do I need product context to use persuasion techniques for campaign optimization?

You need contextual product information to effectively use persuasion techniques for campaign optimization. Supplying contextual data, such as a product marketing context file, allows the system to tailor mental model recommendations to your specific audience and goals.

What is the best way to structure pricing strategy using decision-making frameworks?

The best way to structure pricing strategy using decision-making frameworks is leveraging pricing psychology mental models like Pareto and Occam's Razor. This approach codifies behavioral science principles to ethically guide pricing decisions.

When should I not use psychological tactics for user onboarding?

You should not use psychological tactics for user onboarding when they conflict with the requirement for ethical application. The system mandates aligning persuasion techniques and mental models with contextual product data and marketing goals to avoid unethical manipulation.