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marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Mar 5, 2026
Search Tags:#marketing#psychology#persuasion#mental-models#marketing-strategy#ethical-marketing#buyer-behavior
One-click install
npx skills add https://github.com/stephanesoares/dotfiles --skill marketing-psychology-stephanesoares
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/stephanesoares/dotfiles/tree/main/config/claude/skills/marketing-psychology
Command: npx skills add https://github.com/stephanesoares/dotfiles --skill marketing-psychology-stephanesoares

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often struggle to translate behavioral science into actionable marketing strategies. This skill provides a structured way to apply psychological principles and mental models to improve messaging, positioning, and campaign effectiveness.

Core Features & Use Cases

  • 70+ mental models organized for marketing applications, with practical guidance on when to use each model.
  • Ethical framing and real-world scenarios to avoid manipulation while improving influence.
  • Guidance across foundational thinking, buyer psychology, persuasion, pricing, design, and growth to inform campaigns, pricing decisions, and product-market fit.

Quick Start

Describe your marketing goal and audience, and I will suggest applicable mental models and practical actions.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply psychology and mental models to marketing decisions?▼

Apply psychology to marketing decisions by using structured mental models to improve messaging, positioning, and campaign effectiveness. This organizes 70+ psychological principles into actionable sections like buyer behavior, persuasion, and pricing.

What mental models help improve persuasion in digital ads and landing pages?▼

Mental models for persuasion in digital ads and landing pages include frameworks for buyer psychology, ethical influence, and design. These models provide structured guidance to improve campaign outcomes and messaging resonance.

Can I use psychological pricing models to improve product-market fit?▼

Yes, psychological pricing models can improve product-market fit by structuring how you present costs and value to buyers. The skill provides specific guidance on applying behavioral science to pricing decisions.

Does this approach to behavioral science include guidance on ethical marketing?▼

Yes, ethical marketing is a core component, providing real-world scenarios and framing to avoid manipulation while improving influence. It ensures psychological principles are applied responsibly across campaigns.

What is the best way to translate behavioral science into actionable marketing strategy?▼

The best way to translate behavioral science into actionable marketing strategy is structuring principles around specific goals like content strategy or foundational thinking. This maps psychological theories directly to practical marketing applications.

When should I not use psychological persuasion techniques in content strategy?▼

Avoid using psychological persuasion techniques when they cross into manipulation or conflict with ethical marketing guidelines. The skill includes ethical framing to help identify boundaries and avoid deceptive influence in content strategy.

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