What problem does it solve? Marketers often make decisions based on intuition or copy competitors without understanding why customers actually buy. This Skill provides a structured library of 70+ mental models from psychology and behavioral science, each paired with concrete marketing applications, so you can diagnose conversion problems, design pricing, and influence behavior ethically. ## Core Features & Use Cases - Mental Model Library: Covers foundational thinking (First Principles, Inversion, Pareto), buyer psychology (Loss Aversion, Social Proof, Anchoring), persuasion (Reciprocity, Scarcity, Foot-in-the-Door), pricing psychology (Charm Pricing, Rule of 100), and growth models (Flywheel, Network Effects). - Quick Reference Mapping: A challenge-to-model table maps common problems like low conversions, price objections, churn, and decision paralysis to the relevant psychological principles. - Context-Aware Recommendations: Reads .claude/product-marketing-context.md when present to tailor model applications to your specific product and audience. - Use Case: When your landing page converts poorly, ask for help and get a diagnosis using Hick's Law, Activation Energy, and the BJ Fogg Behavior Model, with specific fixes for each friction point. ## Quick Start Ask the AI to analyze why your checkout page has high abandonment using marketing psychology principles and suggest fixes.
