What problem does it solve? Marketers often guess at why customers buy or fail to convert. This Skill provides a structured taxonomy of psychological principles and mental models so you can diagnose marketing challenges, explain buyer behavior, and design ethical persuasion tactics grounded in behavioral science. ## Core Features & Use Cases - Mental Model Library: Covers foundational thinking models (First Principles, Inversion, Pareto Principle), buyer psychology (Loss Aversion, Social Proof, Anchoring), persuasion frameworks (Reciprocity, Scarcity, Cialdini-style principles), pricing psychology (Charm Pricing, Rule of 100, Decoy Effect), and growth models (Flywheel, Network Effects, Compounding). - Quick Reference Mapping: A challenge-to-model table maps common problems like low conversions, price objections, churn, and decision paralysis to the relevant psychological principles. - Context-Aware Recommendations: Reads product-marketing-context.md when available to tailor model applications to your specific product and audience. - Use Case: When redesigning a pricing page, the Skill recommends anchoring with the highest tier first, applying Good-Better-Best framing, pre-selecting a default plan, and using loss aversion to differentiate tiers. ## Quick Start Ask the AI which psychological principles apply to your marketing challenge, such as improving pricing page conversions or designing an onboarding flow.
