What problem does it solve?
Helps users apply psychological principles and mental models to understand customer behavior and make more effective, ethical marketing decisions.
Core Features & Use Cases
- Marketing decision support: Select relevant mental models for strategy, messaging, funnel performance, and growth.
- Buyer psychology explanations: Translate behavioral science concepts (biases, heuristics, persuasion) into practical actions.
- Ethical application guidance: Turn insights into recommendations that respect customer autonomy and avoid manipulative patterns.
- Use Case Example: If conversion rates are low after improving the landing page copy, use the skill to diagnose likely causes such as friction (activation energy), choice overload (paradox of choice), or trust gaps (social proof/authority), then map each model to targeted fixes.
Quick Start
Use the marketing-psychology skill when you ask: "Diagnose why our signups are low and suggest which psychological models we should apply to our landing page, pricing, and email sequence."