marketing-psychology

What problem does it solve? Marketers often guess why customers buy or fail to convert. This Skill provides a structured library of psychological principles and mental models so you can diagnose conversion problems, design persuasive campaigns, and make pricing decisions grounded in behavioral science rather than intuition. ## Core Features & Use Cases - 70+ Mental Models Organized by Use Case: Covers foundational thinking (First Principles, Inversion, Pareto), buyer psychology (Loss Aversion, Anchoring, Social Proof), persuasion (Reciprocity, Scarcity, Foot-in-the-Door), pricing psychology (Charm Pricing, Rule of 100), and growth models (Flywheel, Network Effects). - Quick Reference Table: Maps common challenges like low conversions, price objections, churn, and decision paralysis to the relevant models. - Use Case: When a landing page underperforms, ask which psychological principles apply and receive a diagnosis such as Hick's Law (too many CTAs), missing social proof, or weak anchoring on pricing, each with concrete implementation guidance. ## Quick Start Ask the assistant to analyze your landing page or pricing page using marketing psychology principles and suggest which mental models explain the current conversion behavior.