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marketing-public-relations

Guides earned media workflows including journalist pitching, newsjacking, and press request responses.

Updated May 26, 2026
Search Tags:#press release#media outreach#public relations#earned media#newsjacking#haro#journalist pitching
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-public-relations-avel123111
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-public-relations
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-public-relations
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-public-relations-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage is hard: founders pitch the wrong journalists, miss newsjacking windows, and waste hours on HARO responses that never get quoted. This Skill provides structured workflows for earned media so pitches are targeted, timely, and quotable. ## Core Features & Use Cases - Proactive Journalist Pitching: Build a scored media list of 20-40 journalists, use six pitch templates (data story, exclusive, op-ed, customer story, trend, newsjack), and follow embargo and follow-up etiquette. - Reactive Newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a newsworthiness rubric, and draft angles within the 4-48 hour window. - Inbound Press Requests: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries with a 200-word response template designed to get quoted. - Use Case: A SaaS founder sees a competitor acquisition trending, runs the newsjacking rubric, drafts a data-backed angle, and pitches three beat-matched journalists within two hours. ## Quick Start Help me find and pitch journalists who cover developer tools for our new product launch.

Frequently Asked Questions about marketing-public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch journalists about my startup?▼

Build a list of 20-40 journalists who cover your beat, score them on beat match, reach, engagement, and recency, then send a pitch under 150 words using one of six templates: data story, exclusive, op-ed, customer story, trend, or newsjack. Reference their recent articles and include a clear ask.

What is newsjacking and how do I do it?▼

Newsjacking is injecting your expert perspective into a trending story within its 4-48 hour window. Detect stories via Google News RSS or Hacker News, score them with a newsworthiness rubric, pick an angle like a data hot take or contrarian view, and pitch beat-matched journalists fast.

How do I respond to HARO or Qwoted journalist requests?▼

Respond within the first 6 hours with a reply under 200 words: one-sentence credential, a two-sentence answer, a specific quotable example or data point, and pre-written attribution. Generic advice and product pitches get ignored; concrete stories and stats get quoted.

What should a startup press page include?▼

A press page needs a one-paragraph company description, founder bios with high-res headshots, a logo pack, product screenshots, recent coverage, key company facts, and a direct press contact email. Avoid contact forms since journalists prefer email.

When should a startup skip PR outreach?▼

Skip PR when you are pre-launch with no real story, when no one can sustain pitching for 4-6 weeks, or when you lack a clear ICP. Earned media multiplies existing distribution rather than replacing it, so build distribution channels first.

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