marketing-reporting

Generate marketing performance reports from channel, campaign, and attribution data.

1|Updated Feb 26, 2026

Search Tags:#executive summary #attribution #roi #channel performance #campaign analytics #marketing reporting

Ready to run

npx skills add https://github.com/webrix-ai/agent-skills --skill marketing-reporting-webrix-ai

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-reporting
Source: https://github.com/webrix-ai/agent-skills/tree/main/skills/marketing-reporting
Command: npx skills add https://github.com/webrix-ai/agent-skills --skill marketing-reporting-webrix-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill turns scattered marketing data into clear performance reports so teams can understand what is driving leads, pipeline, and return on investment without manual consolidation.

Core Features & Use Cases

Channel Performance Reporting: Combines results from email, social, paid ads, and web analytics into one view.
ROI and Attribution Analysis: Calculates return on investment by channel and campaign while tracking attribution across touchpoints.
Executive Summaries: Produces leadership-ready insights that highlight top-performing campaigns and recommended next actions.

Quick Start

Ask the marketing-reporting skill to generate a monthly marketing report that includes channel performance, ROI, top campaigns, and attribution insights.

Frequently Asked Questions about marketing-reporting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I generate an executive summary from multi-channel marketing data?▼

To generate an executive summary from multi-channel marketing data, you aggregate metrics from email, social, ads, web analytics, and CRM sources. This process calculates ROI by channel and highlights top-performing campaigns with actionable insights for leadership reporting.

What is the best way to calculate marketing ROI and attribution across different campaigns?▼

Calculating marketing ROI and attribution involves tracking performance across multiple touchpoints and channels like paid ads and web analytics. It combines campaign analytics data to determine return on investment for specific campaigns and produces leadership-ready insights.

Can I combine email, social, and paid ads data into a single channel performance report?▼

Yes, you can combine email, social, paid ads, and web analytics data into a single channel performance report. Aggregating these scattered marketing metrics allows teams to understand what is driving leads, pipeline, and return on investment without manual consolidation.

How do I prepare monthly leadership reports from scattered campaign analytics data?▼

Preparing monthly leadership reports from campaign analytics data requires aggregating metrics across email, social, ads, and CRM platforms. You calculate channel ROI and generate an executive summary that highlights top campaigns and recommended next actions for leadership review.

Do I need CRM data to perform multi-channel campaign performance reviews?▼

CRM data is highly valuable for multi-channel campaign performance reviews as it serves as one of the primary sources alongside email, social, ads, and web analytics. Including CRM data ensures accurate attribution tracking and comprehensive ROI calculation across touchpoints.