What problem does it solve? Leads leak between marketing and sales when lifecycle stages, scoring models, routing rules, and handoff SLAs are undefined or inconsistently enforced. This Skill provides structured frameworks and platform-specific playbooks to build and optimize the systems connecting marketing, sales, and customer success. ## Core Features & Use Cases - Lead Lifecycle Design: Defines stage entry/exit criteria, owners, and SLAs from Subscriber through Evangelist, including MQL-to-SQL handoff rules and rejection/recycling workflows. - Lead Scoring & Routing: Builds fit-plus-engagement scoring models with thresholds calibrated by business type (PLG, enterprise, mid-market), plus routing decision trees covering round-robin, territory, and ABM assignment. - CRM Automation Playbooks: Provides ready-to-implement workflow recipes for HubSpot, Salesforce, Calendly, and Zapier covering MQL alerts, SLA escalation, stale deal detection, and closed-won handoffs. - Use Case: A B2B SaaS company whose MQLs sit untouched for days can use this Skill to define a 4-hour response SLA, build an escalation workflow in HubSpot, and set up speed-to-lead tracking. ## Quick Start Ask the assistant to design a lead scoring model and MQL-to-SQL handoff SLA for your CRM and go-to-market motion.
